Boaz Guest posts – Term Tuesdays – Subscription Fraud
Term Tuesdays – Subscription Fraud
Guest post by Boaz Bechar, VP Business Development at Humbug Labs
Consumer-facing ITSPs are battling to optimize their user-acquisition costs versus lifetime value – and are constantly trying out new techniques for signing up users. Registration form fields are reduced, making it as simple as possible for newcomers to join the service, while leaving the ITSP with many questions on who the user is – which may be a challenge when tackling subscription fraud.
Full post available here